Simplicity

It’s not enough to follow someone’s advice to invest in index funds. Actual passivity contradicts the trustee’s duty to act as a prudent fiduciary. Passive investment products are potentially as complex as any other, and prudence demands careful evaluation.

A large investment firm recently claimed its funds beat the market 93% of the time. They didn't.

For many of us who have been in the industry for many years, the evidence is hard to take.

More than products or models, financial advice is about helping clients reach their goals.

Resist the temptation to invest like endowments, and keep it simple.

We want to understand what's happening around us. But what else are we doing? Sticking to our plans.